In recent years, cosmetics are inevitably the primary needs of everyone, especially women. Cosmetics are basically used to enhance beauty, alter attractiveness and not to mention, boost confidence and get better treatment in social interactions. Women try different cosmetic products to see which ones give a better modification to their facial appearance. Several factors were taken into consideration by women in buying cosmetic products, followed by their motivations behind their purchase decision. This quantitative study examines how satisfaction in cosmetics shopping (...) can be attained through Effects on the hedonic and useful value of purchasing behavior in the search for variety. The data collection method used a non-probabilistic sampling technique with a sampling method, according to its convenience. The study of the Structural Equations Model was carried out using the Smart PLS 3.0, carried out on 100 surveyed women who bought cosmetics. According to this study, the purchasing behavior to search for the variety has significant effects on both hedonic value and availability. According to the result, the purchasing behavior in search of the variety has a positive impact on the hedonic value. In addition, a negative relationship is observed between purchasing behavior and useful value for the search for the variety. The results also showed that hedonic and useful values have a significantly positive impact influence on satisfaction. (shrink)

Traditional games in Indonesia are one of the cultural heritages the existence of which should be protected and preserved. The purpose of this study was to preserve the cultural diversity by recalling the traditional games through the commemoration of Indonesia Independence Day that is conducted annually. The Online Ethnography method was used in this research by administering text analysis and interview. The result of the study showed that traditional games held during the commemoration of Indonesia Independence Day could help recall (...) the form and the rules of traditional games that are annually conducted during the commemoration in different regions. The result also showed that the traditional games held in the commemoration of Indonesia Independence Day indirectly built a bonding of the people through the value of togetherness, cooperation, and solidarity among the member of the society. Furthermore, the games reflected the cultural diversity of Indonesia, where every region has different names and rules of the traditional games. (shrink)